The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique

• Enhances ordinary lures or live bait with PowerBait® scent and flavor
• Water-soluble liquid attractant